planner. Monday , November 13th , 2017 - 21:56:47 PM
Friends of ours, Laura and Josh, recently had a child. Emma, a beautiful, innocent baby, is growing, absorbing and learning from her environment. We have known her parents for almost 10 years now. During this time we have also seen them grow. We have seen their triumphs and their disappointments. Their life experiences have included births in the family and the death of loved ones. Laura has a particular facial expression when she is upset and crying. Her chin quivers, her lower lip sticks out of its own accord and they make her sadness or upset an endearing, sympathetic picture. When Laura cries, one is compelled to take notice and be sensitive and caring. Well, guess what? Emma, who has never seen her mother cry, has a miniature version of the quivering chin and protruding lip. She didn't "learn" this behavior from her mother. It was a preset survival tool that she has in her infant's tool box of survival techniques.
The last part of the interview is the most important part. Ask the client to lay out their expectations for YOU as their wedding planner. Find out their pain. Ask them why they think they need/want a wedding planner. Write these things down during the interview. Then address each concern and show them how you can solve all of those things for them. They will be delighted and anxious to have you solve their PAIN. You are the answer to the problem. They have suddenly fallen in love with you!
The next point is by far the most important. Make sure you adopt this and your meetings will run effectively and efficiently.
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